How Obama’s data-crunching prowess may get him re-elected
“Inside the Obama operation, his staff members are using a powerful social networking tool called NationalField, which enables everyone to share what they are working on.”
30 Under 30
30 Under 30: NationalField Thinks Your Business Needs Its Own Social Network
“NationalField brings social networking to the work place, trying to transform work relationships the same way that Facebook has revolutionized friending.”
From the campaign trail to the corporate office, NationalField looks to broaden its software business
“The software creates a Facebook-like forum where colleagues can communicate with one another about daily tasks, projects, and best practices. Quick and constant communication allows problems to be resolved faster”.
London Evening Standard
“The concept of private social networks in business is going to explode.”
“The thinking is that instead of being swamped by emails and red tape, organisations will function better if ideas, information and data can be shared on a private network – with live news feeds, just like a Twitter or Facebook.”
“Fellow Obama campaign veteran Edward Saatchi has turned the social networking and data analysis tools he created for 2008 into National Field, a start-up that helps organizations increase communication between main and satellite offices, CNNMoney reports.”
Chartered Management Institute
“The idea that you should organize companies based on the quarterly report is dinosaur-ish. It should be real-time, it should be daily.”
“With its client base already in place, NationalField was profitable in its first year of existence, with revenues of $1m.”
“The private social network, which connects managers to their underlings, aims to do for big business what Facebook has done for individuals.”
“NationalField, which counts the NHS amount early UK customers, said British offices were ‘drowning’ in internal meetings and emails, which cost the economy 225 million euros a year.”
“… responsible for Barack Obama’s election victory”
“NationalField was set up in 2009 and became profitable within its first year. Its clients include US private healthcare group Kaiser Permanente.”
“The first [priority] was that it could replace spreadsheets and e-mail, the second was that it would be easy to use, the third was that it had to be real-time – which took a lot of technological work – and the last was it had to be social.”
“In the US there is the concept of the social enterprise that embraces social media and there is the feeling there that in the next four or five years those companies that aren’t embracing social [media] are just going to be left behind.”
Obama’s social network, NationalField, tackles the NHS
“In 2012, the “social network without the social” that is NationalField, will again be the hub of communications between the tens of thousands of people backing Barack Obama to get re-elected.
Sky News Radio
How to save time and replication and get the most out of your employees by changing the way you communicate.
“A recent study shows that bosses and companies could be fooling themselves when it comes to how communicative they really are, with workers saying they don’t feel comfortable sharing good ideas with their bosses, don’t feel their superiors are interested in what they have to say and don’t feel appreciated for good work that they do.”
“A lot of our competitors ported over the ideas of Facebook and the way that that works to the enterprise.”
“The difference here is that it’s not based on friending and following. NationalField understands what office you’re in, who you report to, who reports to you, and what your role is, what departments need regular contact with you. It builds the feed based on that.”
“NationalField…a social network tool that lets everyone share their work – not just the typical structured data, but qualitative information.”
Obama campaign sharpens tech edge
“When Mr Marshall turns on his computer every morning, he is already getting feedback from his field operators around the country a year out from the poll, telling him what their volunteers need on the ground.”
NationalField, a Facebook for business that lets colleagues share what they’re working on and helps everyone know where the business is headed.
Private social network aims to make businesses more democratic
“NationalField hopes to differentiate itself by providing a space to compile and compare data, so employees can measure themselves up against their peers.”
Enterprise 2.0 Conference Market Leader Keynote by CEO Edward Saatchi.
We created a hierarchical social graph of the organizaqtion which meant that when you login you don’t ask, “Is it wrong to friend my manager?” You are logging in and getting the stream automatically.
We’re providing a real-time, tailored view of data based on how each person fits into an organization.
“What’s unique about it,” he says, “is that it gives you a qualitative picture everyday that has texture to it.”
Meetings make staff members moan
“Cue figures released today by ‘private social network for enterprise and organisations’ NationalField (not sure what that means, but it’s used by the White House, no less), which suggests that UK businesses waste £255m a day on internal meetings and emails.”
UK’s productivity down on its major competitors
“The study by NationalField reveals a major conflict between levels of feedback managers believe they give, and what employees say they receive. Nearly a third of managers claim to give their teams daily feedback, yet only 13% of staff state that this is actually the case, with the financial and manufacturing sectors experiencing this most severely. In fact, one in five British workers say they never get any feedback from their boss. ”
‘NationalField’ has even been credited with being a key factor in the election of President Barack Obama in 2008, with his team using the website to track what was happening in real-time within the organisation.
Internal meetings cost billions
“NationalField CEO Edward Saatchi said: “By the time UK workers have finished their internal meetings and re-done work that their colleagues have already finished, they’ve still got less than ten minutes before the next internal email distracts them.”
DC-based startup NationalField is a connect-and-share platform for teams.
“As a private social network, it allows teams and organizations to increase collaboration, open access to information, reduce emails, and eliminate meetings.
The organization had an efficient way to get unfiltered information from its entire staff without any bottlenecks.
“[Obama] General Election Director Jeremy Bird used [NationalField] to generate a nightly aggregation of numbers, comments and thoughts from organizers across the state, which he received directly on his Blackberry”
New Organizing Institute
Socially networked data will make waves over the next four years by bridging former communication gaps.
“By tapping NationalField’s reporting system, managers and organizers were able to deeply drill down on the data that was coming back from the field, focusing on specific comparable metrics to highlight and analyze results.”